Same people. Same values. New look.


Since launching the Advance Group in 2016, we like to think that we have rolled with the times. Over the last few years, we have poured ourselves into creating an image that would accurately depict who we are, at our core, as a team.

While our core values always have and always will remain the same, the time has now come to unveil our refreshed brand name and identity.

Introducing you to Advance Connects

We’ve updated our logo and added another pop of colour to represent not only how we have grown, but how we have always represented our clients in this ever-changing industry.

Our website has had a face-lift and you can now find us at

We have made it our intention to grow as individuals and as a team, which in turn means embracing change and being the best version of us that we can be… for you!

We will continue to live and breathe our core values – quality, people and transparency – and our team of determined colleagues will continue to represent our clients businesses to ensure success across the board.

We would like to take this opportunity to thank our loyal clients and business partners for your trust and friendship in the Advance Group and look forward to welcoming you to Advance Connects where we truly believe that we are all ‘better together’.

“Our brand is important to us, as we have grown exponentially over the last 18 months and begun to introduce other facets into our groups offerings such as recruitment, the timing is right to rebrand Advance Group Ltd to what is now Advance Connects. This will future proof our businesses image and clearly define our offerings to our clients and partners.” – Mike Whitfield – CEO & Co-founder

“What does the re-brand mean to me? It means we’re growing. That we want to be something other than what we have been. That our growth isn’t just more of the same, that it’s embracing change to improve. When we originally named our business Advance Group, it was with our sights set on becoming a group. We’re there now. Advance Group still exists, for its original, intended purpose. Advance Connects continues on with the same driving values, an incredible team and consistently improving delivery.” – Simon Weise – Managing Director & Co-founder

Look out for our new logos on our social pages and let us know what you think of our new branding.